Under the recent cost of living crisis, Australian retailers face the challenges of physical retail store transformation.

Professor Sun Sheng Han conducted the in-depth research on the new strategies of interaction between physical store and consumers after the COVID, which could be adopted by the Australian business.

The Wire’s Yumeng Gu firstly asked the Professor Han, the retail marketing landscape in China before the COVID and how it differed from Australia’s.

Image: Image from Cloudfront

Produced By: Yumeng Gu

Featured In Story: Professor Sun Sheng Han – University of Melbourne

First aired on The Wire, Friday 17 May 2024